I get it. You’re an artist. A visual communicator. You resent being expected to write a blog as part of your art business. You can’t find the time, let alone the inclination. If only you could press a magic button and a new post would appear on your blog.
Well, I can’t give you a magic button, but my 7 Step Workflow takes the pain out of weekly blogging even for non-writers.
(I’m also giving you a FREE calendar detailing each of the daily steps so you’ll never need to wonder what you should be doing.)
I actually LIKE writing but I still find it really hard to fit a weekly blogpost into my schedule so I developed this 7 step schedule to make my own blogging process more efficient and effective and, let’s face it, more likely to happen!
But since sharing this workflow with some of my coaching clients and seeing great results, I wanted to share it with you!
The ideas contained within each section come from diverse sources but I’d like to give a special thank you to Henneke at Enchanting Marketing for her great insights into how to hone your blog writing.
The beauty of the 7 Step Blogging Workflow is that it:
I’ve used this workflow consistently for several years now and it’s not only taken the stress out of getting my blogpost out each week, but it’s helped me complete the process in less time AND improve my writing!
Why 7 Steps?
Apart from 7 being my favourite number and probably magical (!), it is, of course, the number of days in a week.
Spreading the creation of a blogpost over a week allows plenty of time for doing each stage properly instead of leaving everything to the last minute and posting something full of spelling mistakes and dead links.
7 Day Blogging Workflow
I start my blogging week on Monday. This means that I generally post on a Sunday - a relaxed and not-too-busy day for me. But you can begin your blogging work-week whenever you like.
This is my blogging workflow:
1. Monday: Pick a topic and write a working title. (Max 5 mins!)
You can’t get a tinier step than this. It kickstarts your subconscious into thinking about your idea and has you thinking that this thing is doable after all!
2. Tuesday: Brainstorm content (½ hr)
You can do this in any way you like:
It doesn’t matter as long as you get your ideas down without censoring or spending ages organising them.
3. Wednesday: Write first draft (½ hr)
Think carefully about the time of day for doing this. Do it when you feel at your most energetic and go as fast as possible!
To avoid getting stuck on the first line, skip the opening and closing paragraphs and just focus on the main body of post.
Whatever you do, DON’T EDIT! This is what Anne Lamott calls the “shitty first draft.”
You’ll have plenty of opportunities for editing over the next two days.
Your editing will be WAY more efficient and effective after a break because your mind will be fresh.
If you’re into SEO you can also spend 5 mins doing keyword research.
(I can’t claim to do this very often, but the theory is to target a term with around 100 monthly searches using Google’s keyword planner.)
4. Thursday: Edit Draft (½ - 1 hr)
This is the most intensive day. It’s when you really start pruning your budding post into a pleasing shape.
Start by asking yourself:
Write down the answers to these questions.
THEN STRIP AWAY EVERYTHING THAT ISN’T THAT!
To do this
It’s also time to write your opening and closing paragraphs.
One technique I love is to write ultra-short first sentences, such as:
Or start with a short question, such as:
Both of these techniques pull readers into your story. Once they're in, they'll continue reading. Then you can start using longer sentences.
5. Friday: Second Edit (½ hr)
This is more of a tidy up than a full-blown edit (unless you really went down a rat hole the day before in which case you get a second go at sorting it out!).
Today you need to:
This tool shows you just what the first sentence of your post will look like in Google’s search results.
You want Google to show a whole sentence or enough of one to intrigue the reader about what’s coming. Getting to grips with this will really you hone your first paragraph for more impact!
(You can also check your headline length here. Make it a maximum of 70 characters.)
- leave a comment
- like your Facebook page
- share the post with a friend
You want JUST ONE of these. More leaves your reader wondering which to do - so they probably won’t do anything.
The topic of CTA’s could be a blogpost in itself. But in a nutshell: You’re blogging to increase engagement with your work - whether for more sales, more subscribers or whatever.
To get that desired result, you ask your readers to do something in return for being provided with free reading material.
You can ask for anything - from a social media share to a purchase - but almost certainly, if you don’t ask, you won’t get.
6. Saturday: Find/Create Images (½ - 1hr)
You guessed it, this is my favourite part. I don’t mind doing it on a Saturday because it doesn’t feel like work!
What you do for this part is down to you, but please:
7. Sunday: Format and Post (1hr)
You’re on the home stretch. Today you see your post take its place in the world. Your final tasks are to:
That’s it. A completed post. A sense of great relief and satisfaction and hopefully still time to put your feet up on Sunday evening with a nice glass of Spanish wine. (Ok, I’m biased about the wine.)
To remind you of each of the blogging steps,